For enterprises the decision on the utilization of Collaboration solutions provides significant improvements in the information flow.
Collaboration combines various communication channels (voice, video, sharing of presentations, documents, text messages) in a single interface, helping to facilitate and improve the efficiency of communication between employees within the company and between employees and clients. All of the currently available electronic means of communication can be managed simultaneously as a coherent whole, regardless of the type of information medium. The selection of the currently used communication channel (chat, audio, video, document sharing) depends on the current needs and if that need changes, it can easily be escalated to another communication channel (e.g. from chat messages to a telephone connection or video). Such an approach enhances the effectiveness of communication, which translates into the level of customer service, contributes to an increase in work productivity and faster access to needed information, and also minimizes communication costs.
One of the information carrying media included in the Collaboration system is video communication.
Video communication is a modern and effective way of communications which breaks geographical barriers. Studies confirm that video communication is one of the most effective channels of communication between people. The use of video communications enhances the company’s operational efficiency and opens up the possibility of using new applications, such as the “remote expert” service, accessible to the clients through the video channel regardless of geographical limitations. Video communication minimizes the need for business travel, commuting to the client, reduces the time for staff recruitment and quickly provides real savings both of time and money. The opportunities provided by video communication are virtually unlimited.
The device used for communication is selected depending on the needs and preferences of the people using the Collaboration integrated communication.
This could be a smart phone, tablet, computer, video phone or a video terminal (personal or group). All of these devices offer a cohesive support interface which facilitates the use of the system. Oftentimes one person uses several devices depending on the place where they stay or their personal preference (e.g. someone uses the personal video terminal in the office, uses the video terminal in the conference room for the meetings of the working team, and uses a tablet or a smart phone with the installed chat/audio/video application while on a business trip). Meetings with other people are held in personal virtual rooms for video meetings or in virtual group meeting rooms, dedicated to work on a given project.